Econobiophysics - game of choosing. Model of selection or election process with diverse accessible information
© Klonowski et al; licensee BioMed Central Ltd. 2011
Received: 11 August 2011
Accepted: 5 September 2011
Published: 5 September 2011
We propose several models applicable to both selection and election processes when each selecting or electing subject has access to different information about the objects to choose from. We wrote special software to simulate these processes. We consider both the cases when the environment is neutral (natural process) as well as when the environment is involved (controlled process).
Keywordseconophysics, preferences, impact, selection process, mating, monogamic, polygamic, election campaign, spin, influence of environment
We consider a system U consisting of two classes of elements - a class S of subjects that are active, that is they can make decisions to choose (to select or to elect) elements they somehow prefer from a class O of objects. Objects are passive i.e. they can only compete to be chosen (selected or elected). Subjects and objects are embedded in a much greater space called environment, E (cf. ).
Let us assume that the class S consists of N subjects A, B, C, ... and the class of objects O consists of M subclasses α, β, γ, ... with i m objects belonging to the mth subclass (m = 1, ... , j m ) - j 1 objects a belonging to subclass α, j 2 objects b belonging to subclass β, etc. In the simplest case each subclass consists of only one object.
Subjects' preferences are given in the form of preference matrix P = [p mn ] where the element p mn denotes preference of the n-th subject towards m-th subclass of objects.
We call the process in the considered system U the Game of Choosing, GoC. GoC is characterized by discrete time, t, that counts number of rounds of the GoC from the initial moment. Each round means exposition of the objects to the subjects. The periods between the subsequent rounds may differ from one another. Exposition may be direct (one may call it sensorial) presentation of the object to the subject or it may be just a transmission of information about the object to the subjects through the environment, for example presentation of a TV spot. For a subject to win GoC means to choose the most preferred object before other subjects would do this or to choose more objects than other subjects during the same period of time. For an object to win GoC means to be chosen before other objects would be.
Subjects and objects exchange information through the environment. The environment may be neutral, i.e. it does not influence transmitted information; in such a case we call the process natural GoC as for example when choosing a mating partner. The environment may be active, i.e. it can somehow transform information it transmits; in such a case we call it controlled GoC as for example when choosing a product based on information added by Google every time one searches the web or uses Gmail or when electing an MP influenced by public relation (PR) propaganda.
For simplicity we will assume that each subclass consists of only one object, so there are M objects and N active subjects. Subjects' preferences are equal to probability of choosing given object multiplied by 100. If p mn = 50 it means '50-50' situation, that is equal probability of choosing and of rejecting object m by subject n. If p mn = p t = 80 it means that probability of choosing the object m by subject n is four-times greater than probability of rejecting it.
by multiplying element by element (not multiplication of the matrices!), where t denotes the number of rounds of GoC. If i mn (t) = 1 it means that the exposition does not change the preference of the n-th subject towards the m-th object, what is equivalent to the assertion that the m-th object was not at all exposed to the n-th subject in the round t. It makes possible to adopt a simplifying assumption that all objects are exposed to all subjects during each round of GoC.
If i mn (t) > 1 it means that the exposition number t causes increase of the preference of the n-th subject towards the m-th object; if i mn (t) < 1 the exposition causes decrease of the preference. So, the state of the system after t rounds of GoC depends on subjects' initial preferences as well as on the impact matrix and its evolution in time.
We consider several variants of GoC with different interactions between subjects, objects, and environment. Our models may be applied both in biomedical systems as well as in socio-economical systems. By analogy to econophysics we will call it econobiophysics.
To each model below the corresponding short moving picture showing the course of GoC is added in an additional files that for convenience we will call 'Picture Q.' where Q is the serial number of the Figure to which it corresponds (so there are no Picture 1. nor Picture 2. between the additional files). Each moving picture illustrates dynamics of the GoC, presented as changing of cells' colours with time. The end of each game is shown in the corresponding figure and when a number pops up in a cell it shows how many rounds of GoC have been necessary for the subject n to make decision to accept (green colour) or to reject (red colour) the object m. The colour of the cells and its intensity changes during the course of the game, with increasing intensities corresponding to increasing probabilities of acceptation or rejection - the greater is the intensity of colour the closer is the subject to final decision of choosing or rejecting the object. Intensity of colour changes instantly if the subject makes the decision. For convenience, only the 'winning/loosing' numbers are displayed at the end of the game showing how many rounds (expositions) each subject needed before making the decision; these numbers are also shown in the corresponding figure...
I. Natural GoC - 'monogamic model'
In this example subject 1. chose object number 11. after 47 rounds, while subject 8. needed 59 rounds to choose object 12. 10 out of 19 subjects lost the game i.e. they were not chosen at all.
II. Natural GoC - 'polygamic model'
III. Natural GoC with interaction between subjects
where a = (g-1)/2 and b = (h-1)/2; g * h is the size of mask defining the nearest neighbours. For convenience, in the above formula we used indices in parenthesis instead of lower indices, so p(m, n) means the element p mn of the preference matrix, i(m, n) - the element i mn of the impact matrix, and the multiplication in the numerator means multiplying element by element. As in Eq. (1), the left-hand side of Eq. (2) corresponds to the round t+1 of the GoC, while right-hand side to the preceding round t. In the following example the mask is 1 × 5. Toroidal 'boundary condition' are assumed for both preference and impact matrix so every subject and every object has two nearest neighbours.
Both models may easily be modified in such a way to simulate the case when each subject tries to be as different from its neighbours as possible. Mixed cases may be simulated as well.
IV. Controlled GoC with feedback between subjects and the environment
where c mn (t) denotes environmental pressure exerted on the subject n to choose (c mn (t) > 0) or to reject (c mn (t) < 0) object m; η(t) denote noise; a, b, and d are constants (cf. Eq. (1)); again, a star denotes multiplying element by element, not multiplication of the matrices. If c mn (t) is not equal zero it means that the environment exerts pressure e.g. by 'taking a notice' of subject's n preferences towards the object m and passing to the subject n information about the object m that is not normally presented by the object m itself. This way subject n becomes more and more encouraged or discouraged to choose object m and the impact of the object itself (expression b * i mn (t) in Eq. (3)) may often be much smaller than such an environmental pressure. Coefficient a in (3) measures 'stiffness' of the subjects' own preferences.
In the following examples we consider the simplest case - all c mn (t) are identical and remain constant, equal c; we also assume b = 0 and d = 0; for simplicity we also assume that each objects' subclass consists of only one object. For better comparison with natural GoC models discussed above in the following simulations we chose a = 0.001 and c= 0.950 to start with e mn (0) values from similar range as i mn (t) values in the previously discussed models (cf. Figure 2) while p mn (0) remains the same as previously (Figure 1).
In all above examples the subjects made their decisions of choosing while having only limited information about the objects they were choosing from. Moreover, each of the subjects had accessible different information, so each subject had different preferences.
Even the simplest 'monogamic model' clearly demonstrates how choosing for example a mating partner may just be a 'deterministic chaotic' game. Even miniscule differences in initial conditions (initial preferences) and/or small differences in number of times prospective partners are exposed to the subject while looking for a partner may cause very big differences in the final outcome i.e. in the mating pairs that would be finally formed. More complicated models show that influence of the environment may cause changes of initial preferences and so formation of very different mating pairs.
In commerce influence of the social environment is even more important. E.g. while choosing a model of a car one is deciding to buy the problem which car models the neighbours possess might be of primary importance in two quite opposite ways - one may want to be 'just like others' or one may want to differ as much as possible.
But the same models also well illustrate 'games' played during any election campaign and by governments, big companies, etc in general. Famous statement attributed to Joseph Goebbels, minister of propaganda of the III Reich, states: "If you tell a lie big enough and keep repeating it, people will eventually come to believe it...." However, most probably similar statement was even earlier formulated by Vladimir Lenin: "A lie told often enough becomes truth". These statement became a base of propaganda in all authoritarian regimes.
The father of modern Psychology William James (1842-1910) said: "There's nothing so absurd that if you repeat it often enough, people will believe it." And 'the Father of Spin' Edward L. Bernays, a nephew to Sigmund Freud, in 1920s created what is now called PR by observing how masses of people could be swayed through messages repeated over and over hundreds of times . In science frequently undetected fraudulent data and results in peer-reviewed journals are quoted by other researchers, who are in turn re-quoted by still others, and so on ([4, 5]).
'Regularity' that a lie if repeated hundreds times becomes the truth is similar to money savings with constant compound interests. So called 'rule 72' says that if one subdivides 72 by the percentage added per annum the result will be a good approximation of the period (expressed in years) necessary for the investment to double itself. Similarly, if one subdivides 72 by (| i mn - 1|*100) one calculates the approximate number of expositions necessary for the preference of the n-th subject towards the m-th object to increase twofold under assumption that the impact matrix I does not change with time. One should not forget 'negative impact' - if i mn (t) < 1 each exposition discourages subject nfrom choosing object m. So, a minuscule difference in initial preferences or a miniscule difference in impact values may lead to dramatically different results of GoC even in the simplest cases.
So, econobiophysics does have a very broad spectrum of application.
This work was partially supported by Nalecz Institute of Biocybernetics and Biomedical Engineering, Polish Academy of Sciences, Warsaw, through statutory project 4.4/st/11.
- Klonowski W, Pierzchalski M, Stepien P, Stepien AR: Econobiophysics - Choosing with Diversified Accessible Information. Proceedings of the Tenth International Conference on Information and Management Sciences, Lhasa, China. 2010Google Scholar
- Gonzalez RC, Woods RE: Digital Image Processing, New Jersey. 2001, 2Google Scholar
- Tye L: The Father of Spin: Edward L. Bernays and the Birth of Public Relations. 2001, Crown Publishers, IncGoogle Scholar
- King R: Medical journals rarely disclose researchers' ties. Wall St Journal. 1999Google Scholar
- Engler R, et al: Misrepresentation and Responsibility in Medical Research. New England Journal of Medicine. 1987, 317: 1383-10.1056/NEJM198711263172205.View ArticleGoogle Scholar
This article is published under license to BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.